What does traffic mean in digital marketing?

Traffic represents the individuals who visit a website. It can include both new and returning visitors.

 Beyond just the number of visitors, traffic also measures user engagement, such as the time spent on the site, pages viewed, and actions taken (e.g., filling out a form or making a purchase).

Traffic can come from various sources, including organic search like google, paid advertising, social media, email marketing, direct visits, and referral links from other websites.

Traffic analysis often involves tracking the conversion rate, which measures the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter.

 Digital marketers rely on analytics tools like Google Analytics to track and measure various aspects of website traffic, helping them make data-driven decisions to optimize marketing efforts.