What is SMM (social media marketing)?

Social Media Marketing (SMM) refers to the use of social media platforms and networks to promote products, services, or brands, and engage with the target audience. 

SMM involves using social media platforms like Facebook, LinkedIn, Instagram, Twitter, and others to reach and connect with your audience.

 It includes the creation, curation, and sharing of content, text, images, videos, and infographics, tailored to the platform and audience.

SMM aims to increase brand visibility and recognition by consistently posting content and engaging with followers also it focuses on building relationships with the audience through likes, comments, shares, and direct messaging, fostering a sense of community.

Social media platforms offer robust advertising tools that allow businesses to target specific demographics, interests, and behaviors for more effective campaigns.

SMM involves analyzing data and performance metrics to measure the success of campaigns, make data-driven decisions, and optimize future strategies.